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John Carroll University Athletics

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John Carroll Athletics Inks Deal with adidas and BSN SPORTS

| By: JCUSID

The Blue Streaks will begin a multi-year partnership with adidas in fall 2026, while extending its agreement with BSN SPORTS

UNIVERSITY HEIGHTS – A new era of John Carroll Athletics is set to commence.

John Carroll and adidas have agreed to a multi-year partnership beginning in the fall of 2026. The school has also extended its purchasing agreement designating BSN SPORTS as its exclusive supplier. 

"John Carroll Athletics is incredibly excited to step into a bold new era with adidas," said Vice President for Athletics & Head Football Coach Brian Polian '97. "adidas offers outstanding value for our student-athletes and coaches with top-notch uniforms and apparel and an internationally recognized brand that appeals to a wide cross-section of people. BSN SPORTS has been a great partner for us and we're looking forward to continuing that relationship to offer an elite experience for our student-athletes. We believe that adidas and BSN SPORTS are the best partners to serves our athletes alumni and university communities."

John Carroll's move to adidas aligns with a brand on the rise. The 2025 College Football Playoff National Championship featured two adidas schools, while adidas is the brand of world-famous athletes such as Patrick Mahomes, Lionel Messi, and James Harden. 

In YouGov's Best Global Brands 2025, adidas ranked in first place among global sports brands. The rankings were "based on over a million customer surveys across 28 markets, evaluating factors including satisfaction, quality, value, and reputation." In market cap rankings for sportswear in 2025, adidas ranked second, according to Deep Market Insights. 

BSN SPORTS will be the exclusive supplier of all uniforms, apparel, footwear, equipment and accessories for all 25 varsity athletic programs, supplying adidas gear to the department's student-athletes and coaches through this partnership.

"John Carroll University has been a great partner with BSN SPORTS, and we're thrilled to elevate that relationship alongside adidas," said BSN SPORTS Area Sales Manager Adam Howard. "Their athletic programs and the larger institution have a longstanding tradition of excellence in every area, and we're excited to bring products that meet the same standard to the programs athletes, coaches and fans. 

About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.

About BSN SPORTS
BSN SPORTS is a leading distributor and manufacturer of sporting goods apparel and equipment that serves more than 1,100 collegiate partners nationwide. With a focus on game-changing partnerships, one of the widest selections of private and leading brands, and a one-stop-shop model, BSN SPORTS has helped elevate team sports participation for more than 150,000 teams and organizations nationally at all levels of competition since 1972. For more information, visit BSNSPORTS.com.
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